Why your Business Needs a Digital Marketing Strategy in 2016

Digital Marketing Strategies are essential for any business, no matter the size. 2016 will see plenty of changes in the digital atmosphere and you need to have a strategy that can keep up with it.

At emarkable we often work closely with businesses who start off without any real plan when it comes to their digital output. What emarkable does, is create sustainable, flexible and effective strategies for these business to ensure that they can stay on track when it comes to modern marketing. The purpose of a Digital Marketing Strategy is to clearly articulate your business’ objectives and devise effective methods whereby you can achieve these goals.

Where you are a marketing seeking to improve your strategic stance, or a business owner hoping to develop a stronger hold on the online market, we have drawn together some reasons as to why you need to get moving on your strategy for the new year.

1. Keep your eye on the prize

The purpose of any strategy is to achieve a goal or set of objectives. Having a strategy in place will enable you and your team to keep focused on these aims. A plan will align your activities with them, allowing you to map out a defined path, and it will help you to define benchmarks by which to measure your success.

2. You’re missing out on Market Share 

1.8 million Irish People use Facebook every single day.  700, 000 Irish people are logging on to Twitter every day. Facebook stats IrelandThese are statistics that you can’t afford to ignore.  If you haven’t got a strategy in place, or worse, if you are ignoring the power of digital marketing, you are missing out on a large proportion of the market share for your industry.

If you’re not devoting time each week to developing a potential customer base as part of an overall strategy, you might as well just hand the market over to your competitors. Do you really want to do this?


3. You think you know your customers, but you don’t

If we had a euro for every time we heard a business person say that they don’t need to learn anymore about their customers…

The thing is, you think you know everything that makes your customers and ideal audience tick, but the fact is, ifPrint you don’t have a plan in place, you couldn’t possibly know what works for them. If you’re not implementing an effective strategy, collecting data, and monitoring their behaviour on your site and on social media, how can you be confident that you know exactly what they want and what they are responding to? A Digital Marketing Strategy will help you put in place certain methodologies which will help you discover more about your customers and ideal market.

The more you learn about your customers, the more effective you can make your strategy going forward.

4. Manage your reputation

An imperative part of any digital marketing strategy is online reputation management. If  you don’t have a strategy in place the likelihood is, you are not paying attention to what people are saying about you. You are simply posting Quote2promotional content and ignoring what people say about the brand. Big mistake! Part of our strategic plan is social monitoring, whereby we monitor social media mentions of our clients’ brand, products and services to ensure that nothing negative is being fed to an audience of potential customers.

Why is this important? According to Nielsen, 92% of people will make a buying decision based on what people are saying about a brand. You can’t stop people from saying negative things, however you can manage the fall out by having a strategic approach on dealing with such occurrences.

There is no denying it; not having a strategic approach to marketing online can be detrimental to your success. Make the right decision for 2016 and start thinking about what you want to achieve for your business online, and how you are going to do it. Emarkable’s team of Online Marketing Experts can help you to devise a customised strategy that will make people more aware of your brand. Get in touch with us for a free consultation over the phone. 



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We’ll follow up with you on how to create your 2016 digital marketing plan.



Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.