The Benefits of Outsourcing your Marketing
Many small and medium businesses start out with one person, the founder, the owner, the CEO, the person with the idea. Sometimes it’s out of necessity, and sometimes it’s a hobby or passion turned into a viable, profitable business.
Over time however, as your business grows you’ll have to begin hiring help for one set of tasks or another. You might start with an office administrator, take on a salesperson, hire a customer service representative depending on your business. To ensure the continued turnover, growth and expansion of your company you consider hiring a marketing executive, or a marketing agency.
Hire or Outsource ?
Outsourcing your marketing team has recently become a more common practice. If you’re a startup, small business, or organization focused on other activities such as producing, catering or supplying, bringing your marketing efforts to an agency that can strategize and execute across multiple marketing channels could be key.
Additionally, you get all the perks of having a highly skilled and experienced marketing team with specific talents in individual areas such as web design, graphic design, search engine optimisation, Pay per click advertising, content creation, blogging and social media marketing. Outsourcing provides these digital experts at a fraction of the cost of hiring somebody in-house who may not have all these skills.
Some of the other benefits include:
Cost: At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper ad costs and software costs among others.
Access: With the right marketing agency, you still get complete access and regular performance reports on all of your data.
Time: You save on all of the time it takes finding someone for the job, training this person – or trying to learn the entire field of digital marketing yourself.
Experience: Your team will benefit from the experience the marketing team brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available. This experience, training and education can prove to be a great investment in your staff.
The benefits are endless – The alternative, trying to hire an entire in-house team can be very expensive and usually doesn’t land you the same level of expertise and experience.
Hiring an inbound marketing specialist, a content producer, editor, social media manager, PPC specialist, and graphic designer gets expensive fast. If that is out of reach for your smaller business, when you hire a marketing agency you can still get the benefits of all that experience and all those skills – for about the cost of one employee.
If you’re not currently working with a marketing agency, what made you realize it was time? Do you wish you’d enlisted sooner? Contact us today to find out how we can help.
He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.
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