5 Steps To B2B Social Media Marketing Success

Social media is for reaching consumers, right? Well, of course it can be used for that very reason as part of a wider digital marketing strategy, but business to business operations can do very well out of social media networking too. There are plenty of companies who don’t operate with the public at all who are using social media to build their brand and engage with their customers, so there is no reason why your business should not do the same.

Be a Part of the Debate

Does your business rely on the underlying economic prosperity of the country? Does it need a skilled workforce so educational matters are important? Is there a regional debate, like the co-called Northern Powerhouses, which is relevant to your business and the interests of your customers. If so, join in the debate in a public way. Social media platforms, like Twitter, are ideal for this sort of commentary where an informed opinion or two will reflect well on your business.

Utilise Your Personal LinkedIn Account for Business

LinkedIn is a great way of reaching across social barriers to professional people. You can use it to help build awareness of your brand to other business people and executives who may never have heard of you. If you are a marketing manager or a business proprietor, make sure your LinkedIn account says where you work, what the business is about and make sure it links to your corporate web page too.

Link and Share on Social Media

If you have a great new blog post which has been carefully crafted by a professional writer, then you will want as many businesses to know about it as possible. Don’t just post your blog. Link to it from your company’s Facebook page. Then use Twitter to link to your Facebook status and vice-versa, which will help to cross-fertilize more shares and likes. Remember to add images too, which you can also link to and from via sites like Flikr.

Use Case Studies

Is your business technical and only certain professionals get what you are about? Simplify things with a case study or two. Many businesses find this encourages them to contact you to see if you can do similar things for them. A website that has case studies, particularly ones which demonstrate how you overcome technical issue and problem solving, usually leads to more prospects for sales staff to follow up on.

Follow Others

Keep up with competitors by following them on social media. It will give you an insight into what they are doing and highlight any market trends that you might take advantage of.

Emarkable is well aware of the impact that social media for business can have upon any enterprise. Should you wish to learn more about this expanding field, our experts are more than pleased to help. Contact us today on (01) 808 1301


Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.