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9 Reasons Blogging for Business is Essential

Blogs are the most influential commodities on the internet. While in the beginning it was simply an outlet for internet users and early social media adopters to vent their thoughts, blogs have now become a first-stop for many consumers and businesses when trying to find new information. Does that mean blogging for business is something you should consider?

According to the Social Media Examiner, blogs are considered a reliable source of information, more so than social networks. This valuable information is what has lead to the best-practice-thinking that every business should have a relevant and effective blog. Still not convinced? Here is a list of reasons you should adopt a blogging for business policy, starting today!

1. Modern Businesses Have Blogs 

If you want to reach out to a modern market, you have to be a modern business. Here is a fact: Modern businesses have blogs.  From international retail businesses to SMEs, modern businesses provide their customers with more information and more opportunities to interact.

2. It looks more professional 

Nothing puts a consumer off a business more than an unprofessional looking website. If you want to look more professional to new and current customers you will have a clean, responsive layout, easy navigation and, yes, a blog; and one that is updated regularly at that.

3. It keeps your customers updated

Loyal customers feel as though they have an affiliation to the brand. Blogs can be used as a way of communicating changes, updates, inhouse events and more to your customers. This will help them relate to the business even more and it will generate excitement. Have a new product launching? Blog about it, generate a buzz and ask them to share it with their friends.

4. It improves your presence on social media

A business needs a good social media presence. If you are merely promoting your goods and services online it is not enough. Instead, with a blog you can create intriguing and relevant content that your audience wants to read. Once these blog posts are published, share them on social media and encourage engagement. The further your social media reach, the wider your brand is spreading, and people love to share interesting content.

5. It’s cost effective

The rise of blogging for business means that you can cut back on print advertising and magazine advertorials. Blogging is a cheap and more effective method of creating brand awareness with content that people want to talk about.

6. It helps build your network and your customer base

People want to engage with the business that produces interesting, valuable content. If you are producing blog posts relating to your industry on a regular basis not only will your customer base widen, but so will your professional network. Business people want to network with like-minded individuals who know what they are talking about. Blogging can present you with considerably more business opportunities than offline networking, if done right.

7. It improves SEO 

Search Engine Optimisation (SEO) is the creation of web content that improves your ranking on search engines. Blogging for your business will help to improve your ranking position on relevant key phrases, so long as you are blogging about relevant things. A well written and tactfully laid out blog post can see your website leap from number 10 on a Google, to number one.

8. Increases Traffic

A lot of businesses build a website and just let it sit there; unaware of the importance of increasing traffic to your site every day. High visitor numbers can significantly improve your search engine ranking and, most importantly, your leads. Blogs can give potential customers a reason to visit your website, learn about and ultimately purchase your products.

9. It signifies knowledge 

Whether you are a business to business organisation or if you are reaching out to consumers, you want to appear as though you know your industry. Doesn’t everyone want to deal with the company that knows the most? Blogs are a fantastic way of showing that you know your stuff and positioning yourself as a thought-leader in your industry.

Emarkable offers content creation and blogging as part of our overall digital marketing strategy. If you would like a consultation or if you would like to learn more about blogging for business, please get in touch with us. You can contact emarkable on (01) 808 1301 or info@emarkable.ie

Claire Kane

Claire Kane

A creative-thinking inbound marketer with a passion for generating strong, tailored online branding for businesses through imaginative, customised content.