Why Your Web Content Isn’t Getting Read

Digital marketing is a powerful way of reaching a potentially very large audience with very little upfront costs. However, it’s quite often difficult to get your voice heard because there are just so many other people at it too. Especially if your web-based communications are losing out to competitors, it is time to take action. Look at your most recent social media posts and tweets along with the metrics of your blog posts to see just how you are performing. If your content readership is tailing off – or hasn’t reached significant numbers in the first place – then there are a number of things that you can do about it.



Providing content is just not enough

Simply adding a blog post here and there to attract attention to your business or website won’t work in its own right. You need to provide engaging and even enriching material which will give readers a real sense of it being worthwhile to visit your site. Often, web copy in the form of landing pages or blogs is drawn from what is already on the internet, possibly on a competitor site.

If your content falls into this category, then it is like that services such as Google will rank you low down, meaning that traffic generated to your site is minimal. Instead, you need to provide fresh content which is unique. Go for niches rather than talking about the sort of thing that everyone else does. Search engines like this approach, but you can always use similar keywords to make sure you are attracting the sort of searches that suit your online marketing ambitions.

Use Social Media

Don’t just stick to a news section of your website for new and original content. Cross-refer traffic to your web blog with social media platforms such as Twitter. Use images with an eye-catching appeal to grab attention and ask an engaging question about it such as, “Would you do this?” then, use a hyper link to refer social media traffic to your site with a blog section giving an opinion or two. Social media is a powerful tool when building awareness of your brand, your website and – specifically – your blog.

Be Positive

Although negativity in web content has its place, especially where criticism is due, most blog pieces are more likely to be shared and liked through social media if they are positive. Try to keep your content upbeat, to the point and engaging. A positive or uplifting tone will help you to achieve this which, in turn, will improve the effectiveness of your e-marketing programme.

Want to know more about creating engaging web content to improve your Marketing?

Contact us anytime by email at info@emarkable.ie or call 01 808 1301.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.