The Value of Google Analytics

The Value of Google Analytics

Understanding how discrete metrics impact a website is now possible through the use of Google Analytics for small businesses. Proper analysis of Google Analytics can vastly improve your digital marketing strategy. Which variables should be addressed first? Let us take a closer look at some issues to examine.


The Number of Visitors

In this manner, we are speaking of those that are new and those which have returned multiple times. This will help to determine if the site has become stagnant or inbound generation is on the rise.


How often are clients and visitors interacting with the site? Using systems such as Google Analytics, daily, weekly and monthly figures can be displayed.

Inbound Traffic

Where is the bulk of your traffic coming from? Is it direct (typing in a URL) or organic (arising from a search engine query)? If organic searches are low, better SEO strategies should be put into place.

Still, there are other areas to address such as:

  • Traffic from social media channels.
  • Which pages are being viewed the most (and the least).
  • The most important key phrases and keywords.
  • Trending content (determined by pages that are being viewed the most and those which are quickly left by the visitor upon arrival).
  • The impact of mobile-friendly content.

These are some of the issues that can be addressed by Google Analytics for small businesses. Digital marketing strategy enhancement can then be employed. It will be easier to understand if content needs updating, if a specific page should be modified or if an entire site should be overhauled.

Still, this is only the beginning. Once you develop an understanding of these metrics through Google Analytics, more discrete changes can be made. At Emarkable, we are pleased to offer methods that provide turnkey solutions to increase the exposure, impact and revenue of your online business.

If you want to know more about how Google Analytics can improve your digital marketing strategy we are always happy to answer any questions.

Contact the team by phone on (01) 808 1301 or email us at

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.