Social Media for Business – B2B Social Media Success

While many consider the most important aspect of social media to revolve around B2C campaigns, B2B communications are just as important. Still, this is a slightly differently dynamic and we should take a look at some key steps that can enhance the effects of social media for business.


Know Your Goals

Like any digital marketing campaign, you will need to know what your goals are in terms of B2B engagement. Without this first step, no effective strategy can ever be created (and you may not even know whether this strategy is successful).


Know the Benefits and Drawbacks

Social media is able to connect you with other people and businesses, it allows you to share your media content and you can liaise with other companies who may not be aware of what you are offering (think of LinkedIn, for instance). However, social media will NEVER guarantee that every lead will convert into a sale nor should you ever assume that you will be placed in contact with decision makers. Above all, B2B social media platforms require dedication and hard work.


The Use of a Social Media Marketer

As these platforms should be monitored on a daily basis, it is best to appoint a marketer that specifically deals with this arena. He or she can make new connections, promote your brand and keep your team informed regarding performance. The ultimate goal is to increase conversion rates and build brand loyalty. With a dedicated specialist or team, this is much more of a realistic outcome.

Social media is not the proverbial “holy grail” of digital marketing, but its benefits cannot be denied. Emarkable is well aware of the impact that social media for business can have upon any enterprise. Should you wish to learn more about this expanding field, our experts are more than pleased to help. Contact us today on (01) 808 1301.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.