How Small Changes to Your Website Can Help Your Inbound Marketing

As with many things in life, it can often be the smallest changes that can make massive differences. What are the marketing objectives of your website and how can these be adapted to suit your purposes? Let us take a look at a few seemingly innocuous inbound marketing modifications which can positively impact your websites SEO, traffic and conversions.


Google Analytics

The use of Google Analytics cannot be stressed enough. This proactive tool will allow you to appreciate what is really happening “behind the scenes” on your website. You will be able to appreciate which pages or links your visitors click the most, how your site was found and how any changes you have made in your website SEO policies have impacted your inbound hits (to name a few advantages). This and other webmaster tools can then be used to “fine tune” your platform.


After the Analysis

Once you have begun to appreciate how your site is performing through such tools, you can begin to make the optimum changes. Some of the simplest and yet most effective may be:

  • Streamlining registration forms.
  • Actively asking for more subscribers.
  • Linking images and video to social media sites.
  • Adding “snappy” headlines.
  • Removing any on-site clutter.

Even modifications such as changing the font size and modifying your keyword density can all have pronounced impacts. Once again, these can be monitored through platforms such as Google Analytics.


Step by Step

Of course, it is not uncommon to eventually require the help of experts once these smaller changes have been made. Or, you may simply have questions in regards to which modifications may be the most relevant for your platform. Emarkable is happy to be able to guide you through this process. In the world of inbound marketing, bigger is not necessarily better!


Should you wish to know more about how small changes to your website can help your inbound marketing , our experts are more than pleased to help. Contact us today on (01) 808 1301.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.