Blog content ideas

7 sources of Blog Content Ideas

Where to find ideas for your next blog post

One of the things clients say to us almost every time the topic of blog content comes up is: “I don’t know what we could write about”. In an age when content marketing prevails, it is paramount that businesses are creating engaging content in order to draw in new customers and continue the conversation with existing ones.

If you are suffering from writers’ block, here are seven sources of blog content ideas.

Your Customers.

The greatest source of inspiration for content should be your customers. Listen to what they are saying and consider how many more people in their position are asking the same questions. You could create a year’s worth of blog posts from conversations with your customer.

Read other blogs.

There is a wealth of information out there relevant to your business. It’s just a matter of setting aside some time to find and read blogs. Under no circumstances should you copy exactly what others are writing about but you will certainly find some ideas for your own blog content.

General conversation.

At emarkable, we come up with the best blog topics for ourselves and for clients in general conversation. You could be talking to a friend or colleague about something that could interest potential customers  and are you are letting that opportunity go to waste. Write the topic down and get creating as soon as you are next to a computer.

Clear your head.

Whether you are an inbound marketer creating blogs throughout the week or a shop owner who only has a few hours a week to blog, your head be tormented by the idea of sitting down and creating something people will enjoy reading. This can cloud our creativity. Your best bet in this situation to is to get out for a walk and clear your head. Take a break from work related activities and return fresh and inspired, ready to create new blog content.

Stay on top of the latest trends.

If you are clued into what’s going on in your industry you will find it easier to create relevant, on-the-pulse blog content that your customers and potential customers will love to read.

Find a guest blogger.

Sometimes the inspiration just won’t come. You’ve read the latest industry news, you’ve spoken to people, you’ve read other blogs and your brain just won’t get into the creative frame of mind. A simple solution is to find a guest blogger to fill the gaps when you are uninspired.

Talk to the professionals.

Running a blog can be time consuming, and while you may want to create more personal blog posts, like business events and in-house goings on, it can be overwhelming to even think of writing anything else. Emarkable has a talented inbound marketing team that can create content relevant to your audience as part of an overall digital marketing strategy. It might be time to get in touch.

If you are concerned about how your business fares online, the emarkable team would love to help. Get in touch with us on (01) 808 1301 to talk

Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.