Inbound Marketing to-do list – Monthly

The Monthly Inbound Marketing Task List 

Lets pause and review our progress and  key performance indicators (KPIs).

  1. Review monthly reports and analytics dashboards. Report on the month’s activities, campaigns, and results, as well as how they directly tie to goals and KPIs.
  2. Map out next month’s strategy. Develop agile content calendars, and plan activities based on the goals you aim to achieve. Review plans with your team.
  3. Create a brand new offer. Marketing offers fuel lead generation. Host a live webinar or write a new ebook and build the landing page and calls-to-action needed to generate new leads and reconvert existing ones.
  4. Experiment with something. Dedicate some time to innovation, even if it’s just something your marketing team has never done before like creating a music video or A/B testing a web page.
  5. Read. If you’re like me, your to-read list is long. Commit to reading one book or piece of long-form content (e.g. an ebook) each month and blogging your review or connecting with the author online.
  6. Take time to train. If you haven’t passed Google Analytics’ Conversion University, HubSpot’s Inbound Marketing University or Codecademy’s Code Year, aim to cross one off the list this month.
  7. Host or attend a networking event, tweetup, or other in-person conference/event.
  8. Do an original analytics project. Do a deep dive into one aspect of your marketing, such as conducting a content analysis or gleaning best practices from your email marketing efforts. Then report on the findings to the rest of your team.
  9. Evaluate your online presence. Click through your website like you’re a visitor—what improvements can you make? Look at your social networks as someone else would—would you follow yourself?
  10. Know where your time is going. Look at monthly hours with a detailed eye to ensure that you and your team are focusing on areas that drive results.

Source: Hubspot

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Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.