Inbound Marketing to-do list – Daily
Does your Inbound Marketing life ever feel like it’s just an endless to-do list, with all items marked the highest priority and due yesterday? Don’t let your to-do’s bog you down. This post will offer suggested must-do task lists every inbound marketing professional can use to stay sane and keep campaigns going strong on a daily basis.
10 Daily To-Do’s
Work these to-do’s into your daily Inbound Marketing routine to continually stay on top of deliverables, results, and the ever-changing industry.
- Good morning, dashboards! Log into Google Analytics, and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you’ve set some goals, right?).
- Manage your inbox. Be timely in your communications, and answer important emails first. This may also help you with number 3 …
- Set priorities. (Note: Be realistic and agile.) Scan your to-do list for the 1 or 2 most important tasks. Commit with yourself and your team to what you will complete today.
- Hold a 5-minute team huddle to review campaign status. What are you aiming to complete in the short term? Who is responsible, and what’s the status?
- Listen. Check social monitoring tools (e.g. Google Alerts, HootSuite, etc.) for brand mentions. Scan through and read articles from top blogs in your RSS feed.
- Engage priority social connections via retweets, replies, +1s, etc. Leave comments on top blog posts, respond to brand mentions on social media or in articles, answer relevant questions, and more.
- Publish original content. Whether it’s a blog post, video, cartoon or new landing page, use a dedicated block of time to produce something of value.
- Share new content via social networks, and thank those who help spread your content.
- Log major marketing events in Basecamp for tracking purposes (speaking engagements, guest posts, influencer blog post tweets, etc.)
- Move a project forward—whether that’s reviewing your work or someone else’s, pushing a project to a boss or client, planning next steps, or confirming details, cross something off the list that others are waiting for.