Common Google Adwords Mistakes to Avoid

The majority of PPC (Pay-Per-Click) campaigns are defined by their use of Google Adwords and how this platform affects the ultimate success or failure of such strategies. Unfortunately, there are a number of Google Adwords mistakes that are quite frequent when using this system. Let’s take a look at some common pitfalls and why hiring an expert can save you a great deal of time and money.


Grouping Keywords Too Close Together

If all keywords are “lumped” into a single ad group, your performance and click-through rates will suffer. On the contrary, create numerous ad groups and evenly disperse your keywords throughout.


The Incorrect Landing Page

This is another common error. Should a user be redirected to a broken or irrelevant landing page, inbound hits will obviously suffer. Instead, the user should be sent to a page that mentions the keyword (or phrase) that they were searching for. This dramatically boosts quality scores.

Neglecting the Search Terms Report

This is a useful (albeit somewhat hidden) feature within Google Adwords. As the name hints, this report displays which keywords are generating the most traffic while you are also able to add more words directly into an existing ad group. Why waste money on irrelevant keywords and clicks?

“Setting and Forgetting”

In other words, some users will establish and Adwords campaign and believe that it will magically generate traffic. These strategies always need to be fine tuned and honed AT LEAST on a weekly basis. Quality scores, performance, cost per clicks and keyword CTRs are a few areas to address.

These are only a few of the most common Google Adwords mistakes. As opposed to tackling such variables yourself, it’s often more feasible to hire an expert. Emarkable is quite pleased to offer you a number of different approaches to bring your Adwords campaign to the next level.

To find out more about how we can optimize your Google Adwords campaign contact us today.

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.