SEO & Export Marketing
While those of us familiar with the world of SEO are able to clearly see its benefits when linked to export marketing, business owners may not appreciate the correlation between the two and how proper strategies can help to dramatically increase their overall market presence. Let’s take a look at why such an approach is so effective.
The Online Edge
Of course, many exporters will use the power of visibility within the online arena. Although social media is key, exporters need to research which sites are the most popular in certain countries (Facebook in Europe as opposed to Orkut in Brazil, for example). This is then combined with targeted content, PPC campaigns and effective public relations. Materials which address the international markets need to be verbally relevant and many successful exporting companies will make use of native speakers to achieve this edge.
Befriending the Press
Another excellent way to gain respect within the competitive industry of exporting is through establishing connections with authoritative and trusted news portals. Not only will this increase exposure, but it demonstrates that the company has expertise in their field. If this content is able to be shared, even greater success is realistic.
The Old and the New
In this case, we are referring to developing a viable online presence while combining this edge with excellent business-to-business sales and closing skills. This is very important, for clients will rarely send large sums of money to a company which they have never physically met. In other words, a well-written blog or a successful PPC campaign will accomplish little without trust.
The landscape of export marketing has changed dramatically and companies need to expand their horizons to include SEO as a central part of any marketing campaign. Settling for old strategies alone simply has no place in this modern world.