Should You Have a Mobile Marketing Strategy?

Since 2013, mobile marketing has grown in both scope and importance. Seemingly emerging from the ether of the virtual world, the world of m-commerce is now progressing in leaps and bounds. If this continues in the same fashion, 2015 will prove to be a red-letter years for this important market. What are some top strategies that you simply MUST employ in the coming months?

Look at QR Codes

While these have existed for some time, smartphone users are now becoming keen on what they have to offer. Embracing QR codes in an e-commerce campaign will provide more clickthrough rates and greater levels of interest.

Social Media

This term once again emerges. According to recent studies, 81 per cent of consumers will use social media outlets to determine the benefits of an item before a purchase. It therefore makes a great deal of sense to bolster your social presence and establish reputability.

Customise Notifications

Mobile commerce should be convenient for the customer; early notifications or alerts during dinner are nothing but annoying. Enable your subscribers to choose when they wish to receive updates. They will appreciate such flexibility.

Analyse Data

This is perhaps one of the most important metrics to tackle in regards to m-commerce. You will need to know the demographics and buying habits of your audience. This will include concepts such as:

  • Age
  • Gender
  • Location
  • Frequency of purchases
  • Interests (via social media analysis)

It is quite clear that a mobile marketing strategy needs to be employed to take advantage of this visible shift in buying habits. By adopting these approaches alongside a mobile-friendly website, it is possible to tap into a massive amount of traffic. Appreciating this importance now is the key for future success.

Does your company need help with a Mobile marketing strategy? Contact the team by phone on (01) 808 1301, or email us at

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.