Creating a Social Media Marketing Plan in 6 Steps

One of the most challenging tasks in terms of social media marketing is the ability to create a robust strategy which covers all of the main areas of concern. So, let us examine six sure-fire steps to enjoy a successful campaign during 2015 and beyond.

1. Appreciate Your Target Audience

Who are you targeting? A broad campaign will expend a significant amount of time and resources. Targeting your discrete demographic will help to guarantee a higher ROI.

2. Know Your Competition

What are your competitors doing? How are they performing and what is their target audience? Observing their actions will enable you to better appreciate the paths that you must take.

3. Understand Your Core Services and Their Value

Blanket marketing can be annoying and may even jeopardise your client base. What core topics appeal most to your social media audience? These are likely to be the ones which espouse solutions to frequently asked questions or endemic problems.

4. Balance Topics, Workload and the Frequency of Posts

The “hard sell” and overly saturated content are both less appealing than in the past. Determine the preferences of your audiences with questions such as:
• What topics will you post?
• How frequently will they be updated?
• Which platforms will receive the most attention?

5. Engage the Client

This should already be obvious, as it is the core purpose of social media. Respond to “likes”, enquiries or opinions. Proper engagement will lead to a greater sense of loyalty and valuable feedback.

6. Analyse and Analyse Again

Above all, use analytical software to actively monitor your ongoing campaigns. It is much easier to adjust a present strategy than to only realise what did not work in hindsight.

These are six simple steps designed to make the most out of any social media presence. While excellent standalone suggestions, they function best when utilised in synergy.

Does your company need help with a Social Media marketing plan? Contact the team by phone on (01) 808 1301, or email us at

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.