Digital Marketing Predictions for 2015

It seems that digital marketing has a life of its own. As this massive industry continues to evolve, we will see some notable trends during 2015. The most pronounced are:

  • 1. Increasing m-commerce
  • 2. Hyper-targeted marketing
  • 3. The end of Google+?
  • 4. Even dinosaurs can change
  • 5. Consolidating content
  • 6. Cross-channel optimisation


Let’s look at each factor.

1. Increasing m-commerce

It is estimated that as wearable and mobile technology continues to surge, businesses will need to adapt their digital marketing strategies. This will dictate that data tracking techniques become more relevant and advanced.


2. Hyper-targeted marketing

As hinted in the last section, hyper-targeted marketing will NEED to take centre stage. As companies vie for competition within a largely mobile-driven demographic, organic and data-driven methods will dominate many existing marketing techniques.


3. The end of Google+?

It is thought that Google+ will go one of two ways. It may rise in popularity due to the importance that Google places upon this social platform in relation to SERP presence. However, companies could instead to stick with the tried-and-true portals such as Facebook and Twitter. It will be interesting to see if this prediction does indeed come to pass.


4. Even dinosaurs can change

Even old dog can learn new tricks (or face extinction). So, the laggards which have refused to accept the prominence of social media are likely to adopt more proactive strategies to increase their overall virtual footprint. Whether this arises from desperation or necessity, we should finally see the end of the “old-hat” virtual portals.


5. Consolidating content

Content has always been key to the success of any digital marketing strategy. Discrete and in-depth information will trend much more than long-tail search terms. There will be an increased focus on client care and support through numerous end-user resources. Likewise, audience education will play a central role in maintaining brand loyalty. However, such clarity is likely to grow in cost due to an increased access to proprietary analytical measurement tools.


6. Cross-channel optimisation

Digital marketing avenues will become even more interconnected than they are at present. As more resources are leveraged across multiple platforms, companies will hope to gain a further amount of data to modify and improve their strategies. While this would not have been possible without the use of advanced analytics, these advantages will now provide organisations with the “big picture” while enabling them to target their customers with a one-on-one approach.

It will be interesting to see which trends have come to fruition in a year from now. Either way, we have entered into a brave new world.


For more innformation contact the team by phone on (01) 808 1301, or email us at

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.