Always beat the online competition

Always Beat your Online Competition

Staying ahead of your online competition

Any business with an online presence will need to take into account its relevant competition.

Understanding a few sure-fire tips and tricks will enable you to always stay ahead of the curve, better manage your virtual presence and keep the competitive wolves at bay.

Let’s look at a handful of the best practices for beating your online competition.

 

Getting Behind the Lines

Have a look at the source code of a competing website with the “CTRL-U” function. In this manner, you can understand which SEO techniques they are using, relevent tags and possible keywords. So, you will be able to modify your own strategy when necessary while better appreciating the strengths and weaknesses of any rival.

 

Media and More Media

One of the aspects which will differentiate your blog from that of a competitor is the use of images and snappy videos. As your competitors may have not yet adopted this policy, you will be able to attract more visitors and as a result, a greater amount of interest will occur.

 

Motion and Emotion

Become a dynamic site as opposed to a static information portal. This is one of the most effective ways to thwart the efforts of your competition. Also, we should never forget that fresh and engaging content is extremely appealing to the SEO algorithms of Google.

Learn from the Best

What aspects allow a video or marketing campaign to suddenly go viral across the web? Of course, the answers will be different in respect to each idea. Still, it is a great idea to break these instances down and understand the reasons as to why such a massive impact was made (think of the recent so-called “Ice Bucket Challenge”).

While your competition will never simply evapourate, these are still some great ways to provide your business with the necessary fuel to stoke the fires of success!

Read more about The Importance Of Benchmarking Against Competitors.

Does your company need help to beating the online competition? Contact the team by phone on (01) 808 1301, or email us at info@emarkable.ie

Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.