Google Plus for your B2B Marketing Strategy

Google Plus for your B2B Marketing Strategy

If you’re running a B2B business, you’ve probably noticed that most social media networks aren’t exactly catered to you.

More often than not, the most popular social networks out there are more effectively used as a means of building a brand.

Although this can be very useful for a company that is trying to make a name for themselves, it doesn’t really help to establish a line of communication between businesses.

 

 

Our good friend Hilary Loren Smith, a business journalist with a background in online marketing, recently joined us in Emarkable to discuss Google Plus for your B2B Marketing strategy, and brought along this infographic to help explain.

 

B2B Communication

For these purposes, there are only a few notable services that really stand out in the world of social media. Unfortunately, one of the most helpful social networks for B2B communication is also one of the most overlooked: Google+.

Believe it or not, a lot of companies are starting to use Google Plus to communicate with other businesses. Why are they making this move? Because Google provides its users with several useful tools that make communicating and collaborating with other members easier than it would have otherwise been on another network.

While you might be able to send a direct message to someone on Twitter, Google Hangouts allows you to create a live video chat without the necessity of another program like Skype. You might be able to share files or images through Facebook, but Google Drive allows you to actively edit files and work together on multiple projects at once.

Google Plus for your B2B Marketing Strategy

No matter how you choose to look at it, the truth is that Google Plus is something that every business should be taking advantage of. By allowing you to extend your normal conversations beyond the boundaries of other social networks, Google+ has taken the next step in social media, giving you the power to reach out to other businesses with ease.

If you have yet to establish your brand on Google Plus, this helpful guide will show you how to create an account and become an influential member of the community. As a well known and respected member of Google+, you’ll become more visible across the internet and improve your B2B relationships in no time.

Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.