Top Tips to Keep Google Happy

Google is the most critical factor in allowing your growing enterprise to achieve the exposure that it needs.

Of course, advertising practices have changed over the years and it can be a bit confusing to understand which SEO techniques are bound to produce results.

How can we keep Google on our side?

Let’s have a look at this important question.


1. The Power of Originality

While this has been said for years, such a statement rings just as true today as it did a decade ago. Your website and its content need to stand our from your peers. Not only will this prove highly appealing to the audience, but the site will tend to rank higher on the SERP (search engine results page).


2. Power to the (Organic) People

Address the user as opposed to the algorithm. This will cause higher interactions with visitors and of course, Google will take notice. So, avoid keyword stuffing and other “black-hat” techniques that are frowned upon by Google. Finally, let’s not forget that this also applies to social media. Google absolutely loves real-time engagement and it is no secret that a greater social presence will help keep the Google webmasters at bay.


3. Relevant Titles

Good titles demonstrate equally good content. This is highly important in terms of rankings and relevance. Each page should have its own unique title and they should all follow modern SEO guidelines.


4. Fresh and Appealing 

All content should be updated regularly. Google will view this as displaying more relevant information and once again, your search rankings will benefit as a direct result. In fact, freshness is one of the most important recommendations put forth by Google.

These few simple tips will enable your website to thrive within this massive search engine and by keeping the boys (and girls) at Google happy, you can be assured that your site will remain healthy and active.


Does your company need help with Digital Marketing? Contact the team by phone on (01) 808 1301, or email us at

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.