How Important is SEO?

We have all heard of search engine optimisation, but is it really as important as all of the hype? Interestingly enough, there are countless entrepreneurs who are still unsure how to answer this question. In essence, SEO is perhaps the most powerful tool that you have in your marketing arsenal.

Why is this the case and how can SEO benefit your operations and success? The answers may indeed surprise you! Is Anyone Out There?

Not taking SEO into consideration is akin to picking up the phone to dial a customer and losing their number. In other words, you will never reach the right people. You may very well have the best product or service in the world. If no one is aware that your company exists, how can you ever expect success? SEO addresses a few concerns which are:

  • Your exposure
  • Your ranking results
  • Your inbound traffic
  • All About the Rankings

The average consumer will scroll through the first two pages on a search engine before clicking on a website that relates to their needs. So, it is apparent that appearing on the thirty-third SERP (search engine results page) will only secure your failure. Proper SEO techniques will help increase your Google rankings. In turn, you will list higher and more viewers will choose to visit your site.

Google Loves SEO

Finally, let’s never forget that your most important customer may very well be Google. This search engine has placed new guidelines on keyword placement and other metrics that need to be adhered to. Ignoring these will cause your site to suffer and in some cases, it may even be pulled from its listing. So, understanding proper SEO techniques is now even more critical.

Think of SEO as your textual “billboard” to the virtual world. Appreciating its importance will help to ensure your ultimate success in this increasingly competitive world.

We can help you with Search Engine Optimisation. Contact the team by phone on (01) 808 1301, or email us at 


Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.