Finding your Online Target Market

You may very well be offering the best product or service in your industry.

Should the correct online target market not be addressed, even the strongest of advertising campaigns will very literally fall upon deaf ears. 

So, it is critical that you accurately assess the demographic that you desire to engage.

While this is as much of an art as it is a science, there are a handful of simple tips to follow that will help you achieve success.



The Power of Social Media

It is estimated that over sixty per cent of Internet users are involved in social media networks. So, it only stands to reason that engaging with your demographic within these markets can provide valuable feedback. You will be able to determine such factors as:

  • Age bracket
  • Gender (if applicable)
  • Buying preferences
  • Online interests
  • Geographic locations

All of these metrics can be grouped into the general term “buyer persona”. Understanding this persona is key in addressing your market.


Informal blogs are excellent ways to proactively address the needs of your potential client base. Up-to-date entries can help to attract a loyal following while they will naturally increase online exposure. They can also serve to provide insight as to what types of individuals are following your posts.

Observe Your Competitors

There is nothing underhanded regarding this tactic. In fact, appreciating the demographics of your competitor will likely give you a future edge.

You will be able to address such questions as:

  • What are their spending habits?
  • Do they have a specific price range?
  • How long have they been a customer?

Identifying your target audience is critical to enjoy success in any business. These simple tips will allow you to speak to the right people under the correct pretenses and at the right time.

We can help you find your Online Target Market. Find out more about our Digital Marketing Strategies.

You can contact the team by phone on (01) 808 1301, or email us at 

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.