5 Ways to Get the Best from Google Adwords

Google Adwords offers marketers a tremendous opportunity to generate high quality leads within almost any online niche market.

However, sadly for many online marketers they find Adwords to be less effective than they would like it to be due to the high costs they end up paying per click and the amount of hard work needed to get it all set up.

Thankfully, by working on your Quality Score using the 5 key tips below, you will see dramatic reductions in the cost you pay Google for your clicks.



1. Continually Split Test Your Ad Copy

Google rewards Adwords campaigns that have a high click-through rate. One of the best ways of achieving this is to constantly split test your ad copy to make it more eye-catching and relevant to visitors for each keyword group you are running ads for. Even small changes from each split test run can lead to big savings over time by increasing clicks.

2. Make Your Landing Page Faster To Load

Google rewards websites that give a good user experience. One of the factors they increasingly take into consideration is how fast your pages load. By using high quality hosting, preferably VPS or dedicated, and having clean website code you can improve your speed and quality score.

3. Use Custom Landing Pages

One of the worst mistakes made on Adwords is using one single landing page to send traffic to. Most campaigns should have different landing pages in order to be more relevant. Google prizes relevancy above all else and so take the extra time to build tightly-focused keyword groups and landing pages.

4. Remove Keywords Which Aren’t Working

Google rewards campaigns with a high clickthrough rate with a better quality score. Within any campaign it is easy to find poor-performing keywords that bring down the average. Regularly cull these and see a boost in quality score.

5. Add Site Links To Your Adwords Ads with Extensions

A sneaky tip that works well to increase quality score is to add site links to your relevant landing pages in your Google Ad copy. Google loves these as they mean the reader can go exactly where they want to go.

We are always happy to answer any questions. Contact the team by phone on (01) 808 1301, or email us at info@emarkable.ie

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Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.