Digital marketing funnel

5 ways to Create A Powerful Digital Marketing Funnel

As an Internet Marketer one of the most important realisations you can make is the need to put in place a well-planned powerful marketing funnel.

This digital marketing funnel takes website visitors and turns them into subscribers and then takes them through a series of steps where they receive ever greater value from you with higher prices paid to you in return.

In this article we will give an overview of how this extremely effective marketing strategy works.

1. A System For Generating Leads

To implement a digital marketing funnel you first of all need to set up a lead generation website where you offer something of value in return for the visitor’s email address. A report or video series is usually what’s offered. You then should continually split test this squeeze page in order to increase conversions to maximise leads from the traffic generated.

2. Sending Traffic To Your Funnel

To be successful with a funnel you will need to send traffic to the start of your funnel to convert it into leads. With digital marketing there are literally dozens of different strategies you can use to send traffic to your squeeze page. Social media marketing, SEO, Adwords, solo ads, media buys, sponsored blog posts, an affiliate program, forum posting and other strategies can be used in combination to send tons of traffic.

3. Email Follow Up

Once you have converted traffic to leads – at a rate of perhaps 25% – you need to follow up with value and offers. By using auto responder software you offer value in terms of advice to build trust and loyalty and then mix in offers to make your profits.

4. A Funnel Of Offers

Usually you should start by offering low ticket items and then progressively start offering more expensive packages. Adding in a continuity program to your marketing funnel can be highly profitable over time.

5. Optimise and Expand

To make your digital marketing funnel super successful it is important to optimise your campaign by split-testing and expanding to more traffic outlets while continually extending your email series.

WQuestions. Contact the team by phone on (01) 808 1301, or email us at info@emarkable.ie

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Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.