5 Tips for Successful Blogging
Successful blogging is an art form as much as it is a science. We get emails every week asking for advice on how to blog, why blog, starting a blog, what to blog about?
Blogs serve as an online journal, keeping users up to date with you or your company’s latest news stories while creating an online presence.
While there is always a certain amount of intuition involved, let,s look at five sure-fire methods to give your blog the “snap” required to stand out amongst the masses.
1. Defining Keywords
From an SEO perspective, keywords are essential. These “tags” will enable a blog to list higher on the SERP (search engine results page). The words should be relevant to the business and they need to appear naturally within the content.
2. Developing an Editorial Calendar
An editorial calendar is a graphical schedule of content that will be delivered to relevant stakeholders. In essence, this is a “game plan” of when new material will be released and across which channels (email and social media, for example). A good calendar will contain an upcoming list of posts, the team leaders (if any) that are responsible, publication dates and specific “calls to action” to enable an audience to engage with the brand.
Of course, it is essential to keep all content fresh. Thus, brainstorming and finding new ways to deliver a message to an audience is an essential step. This should take place throughout the entire process.
Where will the content be promoted? Avenues such as social media, video-related portals and standalone blog pages are all elements to consider. A robust promotion strategy will guarantee that the correct audience will view the content.
5. Evaluation and Refinement
A proactive stance is essential to enact any on-the-fly adjustments. Therefore, sales and marketing pipelines should be constantly monitored. In simpler terms, you need to be able to ask “How are we doing?” as opposed to “How did we do?”
These five steps will help to guarantee online exposure, client engagement and most importantly, the continued success of any product or service.
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