Emarkable.ie - Digital Marketing Strategies

Monitoring Your Online Reputation

Since people tend to be more honest when sharing their feedback online, the Internet is a great way to capture feedback on a product or service. The only downside is you are more likely to get negative feedback than positive. So how do you monitor your Online Reputation?

What To Monitor Online

When it comes to social media, there are specific elements you should be monitoring:

  • Company name/brand – Your company brand is the most important asset to your company. You should always be monitoring it and ensuring that it is well represented at all times.
  • Products / services – It’s important to monitor your products and services as well because they could be brands of their own. This way, you can see what people have to say about your offering.
  • Personal name – Keep a close watch for any mentions of your senior executives (ie: president, CEO, etc.) and anyone who would be considered a “spokesperson” for your company.
  • Marketing message – Taglines and slogans unique to your company should be monitored as well. If those marketing messages are followed by “sucks”, you’ll want to know about it.
  • Your competition – It’s a good idea to keep up with any news or mentions of your competitors. Staying updated on your competitors’ online reputation is as beneficial as knowing your own.
  • Your industry – Keep watch of industry trends and technological advances in your sector. This could shed light on some of your customers’ changing needs and help you better serve them.
  • Your intellectual property – Your intellectual property is what sets your company apart from the competition. It defines what a company is. Along with a company’s brand, its intellectual property is its most fragile asset and must be protected.

Where to Monitor

Within this section, you will find a list of tools and resources that will help you monitor your online reputation. Have a look at the various tools available and determine how they can implemented in your strategy. You should be using those tools to monitor the above elements on:

  • Search engines
  • Google Places
  • Blogs
  • Discussion forums
  • Review sites
  • News sites
  • Social networks
  • Social bookmarking sites
  • Media sharing sites
  • Directories

Rating and Review Sites

With a click of a button consumers can leave and read reviews on any product or service simply by visiting a review site. Reviews also appear on Google Places listings when someone searches for a local business. So keep this in mind when you are monitoring your brand. Review sites should not be overlooked. Some review (and complaint) sites to bookmark are:

Read more about Online Reputation Monitoring. You can also read our list of Online Reputation Management Tools.

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Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.