Online Reputation Management Tools
The following list of Tools and Resources can be used for Online Reputation Management.
- Google and Yahoo! Alerts: Receive email alerts every time someone mentions brands that you are tracking. Set up keyword alerts for the name of your company or competitors and receive updates in your email inbox or through an RSS feed -http://bit.ly/eVKJ5R| http://bit.ly/huXE7T
- Social Mention:Track blogs, blog comments, Twitter, mainstream news, images, video and audio. Searches can be saved as an RSS feed, so you can easily stay up-to-date – http://bit.ly/fVankv
- Radian6: Radian6 is a powerhouse that gives you the ability to slice-and-dice your data. This social media monitoring tool offers integrated workflows, alerts, sentiment, monitoring across blogs, forums, news, Twitter and more – http://bit.ly/e9kRIS
- HootSuite: HootSuiteis a popular tool that can be used to manage multiple accounts. You can push updates to one or more profiles, track click-through, deploy timed updates, monitor your social media buzz across multiple web services and assign tasks among team members based on roles – http://bit.ly/cuuqHM
- Technorati:This is one of the largest blog search engine directories that can also be searched for keywords related to your brand or competitors – http://bit.ly/9i9i7I
- Addict-O-Matic: This tool has a consolidated page with search matches across sites like Twitter, Flickrand more. Featuring an appealing interface and one-page dashboard, Addict-o-maticis one of the best free tools available for summarizing your entire “buzz” in one place – http://bit.ly/e7v89a
- ReputationDefender: Created for the purpose of helping you preserve and restore your online reputation, ReputationDefenderoffers a robust monitoring service that helps you keep track of your brand. Its MyEdgefeature helps you deal with the results that Google serves up – http://bit.ly/f6l9wI
Similar to all other online marketing activities, social technologies are inherently measurable. Whether you are looking at analyzing all of your brand mentions across an overall sentiment rating or want to track each individual tweet or post, the measurability of your social activities is endless.
But just like any other marketing efforts you do online, social media measurements are more than just measuring web traffic (aka attention – although that is one part of it). It includes measuring engagement as well as influence. While the actual science of social media measurement is still being developed, it is pretty clear that you need to ensure you measure your social KPIs (key performance indicators) alongside your overall business goals.
Online reputation management is essential. A bad reputation can be very costly to your business. Read more about Online Reputation Monitoring and Management.
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