The Power of Social Media
Online social networking is becoming increasingly prominent in today’s every day life (think how many times Facebook, Twitter, MySpace, LinkedIn are mentioned in a day), but how does this relate to your company?
Facebook Advertising
Facebook Inc. boasts that over 200 million users actively use Facebook. Every interaction between the brand and the Facebook user is an advertising opportunity. The information provided by the users goes beyond the standard information (age, gender, location) to a deeper level (work history, relationship status, political leanings etc.). Brands can pinpoint through Facebook who they wish to target and create brand Facebook profiles to enable consumers on Facebook to become fans of those brands.
The Power of Social Media
The power of social media networks, like Facebook, is their innate ability to facilitate viral marketing, where words spread like an epidemic. For example, once one user becomes a Facebook fan of your brand, this information is posted on the user’s personalised news feed that is posted to all of the user’s Facebook friends. Thus, one user’s action is advertised to perhaps 300 friends that may have a similar profile to the user. The friend may become a fan, which is then fed to its friends, and so on.
The brand transcends its own marketing strategy and the actual consumer becomes the brand advocate, which further legitimizes the brand. Social mediums such as Facebook provide a level of connectivity between consumers that is unmatched in normal
advertising avenues.
Whether your company is using Social Media or are looking to start, we will provide you with fundamental principles and general best practices on how to develop, execute and measure an effective and powerful social media strategy.
Find out more about Emarkable’s Social Media Services and sign up to receive our Social Media Tips.
Want to find out more about The Power of Social Media for Business? Contact the team by phone on (01) 808 1301, or email us at info@emarkable.ie We are happy to help.
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