Social Media Strategy Tips

We are now blogging weekly on our series of social media tips. 

Social Media tips cover the following areas:


  • Why Your Company Needs a Social Media Strategy
  • What This Guide Will Give You
  • Educate Yourself and Your Staff
  • Establish a Company Social Media Policy
  • Ensure Your Brand is Protected and Consistent
  • Establish Your Organisational Voice
  • General Social Media Guidelines to Remember
  • Define Your Objectives
  • Choose the Right Social Technologies
  • Develop a Content Marketing Strategy
  • Blogs
  • Facebook
  • YouTube
  • Twitter
  • LinkedIn
  • Plaxo
  • SlideShare
  • authorSTREAM
  • Hi 5
  • Social Bookmarks
  • Crowdsourcing
  • Profile Creation
  • CommunityBuilding
  • Video and Image Sharing
  • Status Updates and Messages
  • Blog Posts and Comments
  • Privacy and Confidentiality
  • Integrating Social Media and PR
  • Social Media PR Best Practices Checklist
  • Social Media PR Template
  • Social Media PR Tools and Resources
  • Reputation Monitoring Versus Management
  • Monitoring Your Online Reputation
  • Building Your Online Reputation
  • Digital Crisis Management
  • ORM Tools and Resources
  • Before You Start Measuring
  • What to Measure (KPIs)
  • ROI on Social Media
  • Measurement Best Practices Checklist
  • Measurement Tools and Resources
  • Adding Social Media to Your Website
  • Adding Social Media to Your Email
  • Adding Social Media to Your Offline Marketing

Sign up now to receive one of 52 social media tip every week, that’s a tip a week for a whole year!

We are always happy to answer any questions. To Do you want to find out more about our social media strategy and services, contact the team by phone on (01) 808 1301, or email us at

Richard Coen

With over 21 years of experience in Digital Marketing, 31 years in sales and 25 years in business development, Richard assists companies to develop key growth strategies on a local or international basis. He can assist marketers to achieve balance in their approach to key areas affected by the growth in digital marketing.