Emarkable.ie - Digital Marketing Strategies

What our Social Media Guide will give you

Though the majority of companies are aware of the benefits associated with social media, many have not established a social media strategy. Why? It could be due to limited resources or simply because they do not know where to begin.

On the same token, many companies have started using social media, but have no idea how to measure it, how to integrate it in their overall marketing mix or how to take it to the next level.

To shed light on many unanswered questions about social media, Emarkable has created a Social Media Strategy Guide v.2.0, which contains best practices, checklists, templates, tools and resources so your company can:

  • Define your social media objectives
  • Educate yourself and your staff on social media
  • Ensure a social media policy and protective measures are in place
  • Establish an organisational voice
  • Choose the right social media technologies
  • Incorporate social media into your PR activities
  • Establish an online reputation management strategy
  • Measure your social media activities
  • Integrate social media into your overall marketing strategy
According to eMarketer, almost 40% of senior-level marketers worldwide plan to focus their online marketing budgets on social media in 2011. If other companies are using social media, it could be time for

yours to implement a social media strategy in order to compete effectively.

Whether your company is currently using social media or are looking to start, this guide is designed to provide you with fundamental principles and general best practices on how to develop, execute and measure an effective social media strategy.

Find out more about Emarkable’s Social Media Services and sign up to receive our Social Media Tips.

We are always happy to answer any questions. Contact the team by phone on (01) 808 1301, or email us at info@emarkable.ie

Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.