Emarkable.ie - Digital Marketing Strategies

Writing Great Headlines To Promote Your Affiliate Products

Do you want to know a secret to selling your affiliate products successfully online? It’s finding the right WORDS for the job. And when it comes to your words, your headline needs to be rock solid!

That’s because most visitors take 10 seconds or less to decide whether to explore your site for awhile — or move on to the next site.

So it doesn’t matter how well-designed your site is… how high your search engine ranking is… or how amazing your product is. If your words don’t grab your visitors and keep them glued to your site, they’re going to leave — and probably never return.

Writing Great Headlines To Promote Your Affiliate Products

Your headline is the first thing your visitors see. It needs to capture their attention, spark their curiosity, and compel them to read further. And it has to do it fast.

To guarantee YOUR headlines jump off the page and pull potential buyers deeper into your site, always follow our Top 5 “Unbreakable” Headline Rules…

Rule #1: Relate a Problem Most of your site visitors will be

looking for specific information related to a problem they’re trying to solve.

Maybe they’re curious about local flight schools in their area. Or maybe they’re trying to figure out how to

“unshrink” wool clothes that accidentally ended up in the dryer.

Whatever their problem is, relate to it. Show them YOU know what it’s all about. Demonstrate a clear and genuine understanding of their wants and needs — and they’ll be far more willing to buy from you.

Rule #2: Present a Solution You’ve described a problem. Now you’ve got to solve it in a way that creates a powerful image in the mind of your visitors.

Tell your visitors they’re about to discover how to get the most qualified flight instructors at the lowest price in town. Promise them their wife or girlfriend will NEVER know her favorite sweater once shrank small enough to fit a chihuahua.

Get them to see the end result — and you’re more than halfway to making the sale.

(NOTE: “How to…” and “Discover…” headlines are good at getting people to imagine the end result.)

Rule #3: Focus on Benefits, Not Features People aren’t so

interested in what your product or service is. They want to know what it does.

Specifically, they want to know what it’ll do for THEM.

Tell them they’ll get the real “inside scoop” on the flight school scene — because they’ll be learning it from someone who’s been a pilot in the area for more than 30 years. (Provided that’s true, of course.)

Describe the relief they’ll feel when they know they’re back in their wife or girlfriend’s good books.

Remember the most important question that’s on all of your visitors minds — “What’s in it for ME?” WIIFM — and make sure you answer it.

Rule #4: Speak Directly To Your Visitors

Write your headlines as if you were talking to your favorite customer — someone you know very well. Make that person the focus of everything you say.

Don’t tell them how great your product is. Get them to picture how great their lives will be after they’ve used it.

Just make sure your words are genuine… and use the same kind of language your potential buyers use.

(For example, if your business is designing sew-on patches for leather biker jackets, you’re NOT going to speak to your customers in the same way as someone who sells quilting supplies!)

It’s like this:

If your customers say “dude,” you say “dude.”

But if they’re the kind of people who say “folks,” then don’t say dude — or you’re dead.

Rule #5: Make Your Headlines “Pop” When it comes to writing headlines, it’s not just what you write — it’s how you format it.

If you clump all the words together into a dense paragraph, like this one, for example, in which I’m going to go on and on and use lots of commas and incredibly unnecessary adverbs and adjectives and pile one idea upon the next (and even include a parenthetical

comment) until you can’t even remember how the sentence even started — well, your most important ideas will end up lost in the visual clutter.

BUT: if you limit yourself to just one important idea per line…

And use simple formatting tricks

Such as bolding and italics and ALL CAPS

… Then your readers can get your meaning in a single glance!

So those are our “Top 5 Unbreakable Headline Rules”… keep them in mind when it’s time to craft your next headline.

Just remember: Your headline can have a massive impact on your sales, so you’ll want to spend lots of time on it.

We spend HOURS writing our headlines, and we often test four or five of them before we settle on one that works. But that time is always well spent.

Once you’ve written a few different headlines, TEST THEM. Run them for a couple of weeks, then compare the results against other headlines. Then, tweak them and test them again!

You may have to do this a few times before you hit on one that pulls consistently… but it’s definitely worth the effort.

Contact the team by phone on (01) 808 1301, or email us at info@emarkable.ie We are happy to help.

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Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.