Ensure that your Brand is Protected and Consistent online and across all social media platforms.
Register Your Brand and Trademarks
People are registering for usernames and social media accounts every day. It is vital that you protect your brand and trademarks by creating company branded accounts on all social media technologies even if you are not utilizing them yet. This way, when you are ready to embark on your social media strategy, you can be confident that no one else is using your brand name. Also, if you have any trademarks, it would be a good idea to register and protect those as well.
Some companies have failed to reserve their brands, and as a result, other users have gone ahead and registered accounts using their brand names. For example, Microsoft does not own the channel, youtube.com/Microsoft, a channel that has almost 20,000 views. Also, the channel, youtube.com/McDonalds, doesn’t belong to McDonald’s, but to a company that is using the channel to promote their own line of burgers.
Define Your Social Presence Look and Feel
Your company likely has a branding policy, which outlines corporate branding standards, and a style guide outlining your corporate colours and fonts. In all of your marketing materials, you likely follow these guides to keep your company’s look and feel consistent. So why should your social presence be any different?
Your social media presence should be treated like any other marketing endeavor. It should consist of the same look and feel as your company website and marketing materials. This way, when visitors migrate from your website to your corporate blog, Twitter page or YouTube channel, they won’t feel like they’ve landed on a totally different page. A consistent look and feel for your social pages will give visitors a consistent experience with your brand.
Create Company Branded Templates
When creating a corporate blog, you generally have freedom to customize your blog’s look and feel. Some social media platforms, such as Twitter and YouTube, allow for the same freedom. In these portal, you can upload a personalized template to represent your social page. In such cases, you would need to have a company template created for you, which consists of your logo and corporate colours and fonts.
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