Emarkable.ie - Digital Marketing Strategies

Emarkable Newsletter (January 2014)

Our monthly Newsletter – January 2014

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Evolve Digital Marketing ProgrammeHelping companies create a culture for Inbound Marketing
2013 has been a great year for Emarkable, it seems the growth in digital and the renewed confidence in the economy has helped Emarkable’s clients succeed both nationally and internationally.

Our partnership approach with our clients has provided Emarkable with the opportunity to invest in people and systems. We can delve deeper into your business and focus on winning more opportunities for you as we develop together.

The Evolve Digital Marketing Programme has been most popular with our clients where we develop on going digital marketing strategies for companies, both B2B and B2C, targeting local, national and export markets. Is this of interest to you?

Kind regards

Richard Coen

Contact us today to discuss your plans.
3 Ways to know your competitors are using Inbound Marketing.
So as a savy marketer you know about inbound marketing and the benefits of content creation but how do you assess your competition’s use of inbound marketing techniques. Emarkable works with a lot of companies on inbound marketing and there are three tell tale signs that will demonstrate the success/lack of success that your competition is having with inbound marketing. First, what is inbound marketing? At Emarkable we encourage (insist) clients create new and fresh content regularly and broadcast via social media platforms and email.



Digital Marketing Tip No. 1 
With the Internet changing so fast it is important to keep up with all your online competitors, which can be very, very expensive. Websites can be expensive. Search Engine Optimisation is time consuming and expensive (ineffective SEO is even more expensive). Google Adwords is expensive when you don’t know what you’re doing. But you know, it’s never been CHEAPER to market your business worldwide. If you run a business you’re smart enough to learn any of the following tips that will enable you to begin to market online effectively.Read more >>
Why does someone leave your site?
You spend all this time trying to get someone to visit your website and they leave – why?

1. Bad Navigation

People can’t see what they are looking for – they have a problem are you the solution?



52 TipsKeep up to date on the best way to use Digital Marketing.Sign up for a weekly tip – one a week for a full year.Read more >>
Ecommerce TipsDo you have an E-commerce site or looking to build one?Sign up to for our weekly E-commerce tips and learn some quick wins in driving conversions.Read more >>
Is your site not generating leads?If you are not getting what you want from your website, then perhaps it is time to get it reviewed.Click here >>
Our Social Sphere
Tweets of the Month Here are some of our favourite tweets this month…“Download the @Emarkable marketing plan template for 2014, fill it in and email to us. Happy marketing!”.Read more >>


“Write great case studies”.



“How to catch the consumer eye in 2014”



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Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.