Emarkable.ie - Digital Marketing Strategies

Emarkable Newsletter (February 2014)

Our monthly Newsletter – February 2014

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Do we always show customers the love?

On February 14th our attention focuses on being with the ones we love. 

What about those wonderful people who pay your bills? Whether you call them clients, customers, patients, members, or some other term, now is a great time to think of ways to love them more.

The No. 1 reason why customers leave or do not engage is the feeling of indifference toward a product or service.

So keeping in touch is critical.  So what’s the best way?  It depends on your objectives, who your audience is and what stage of the sales cycle they are at.

Developing an effective contact strategy that aligns with your sales process is critical.  If you need some help to develop or enhance your contact strategy call us on 057 8645524057 8645524 or email me on richard@emarkable.ie.

Kind regards, 
Richard

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QUIZ: Are you ‘Relationship Selling’?

Relationship selling is a concept based on developing long term relationships with clients to provide long term revenue opportunities. Are you using relationship selling in your business? 

Most businesses are using personal selling and a lot of face time to sell products and maintain relationships but using Digital Marketing can help develop your nurturing activities. This is a short quiz that will help provide a focus for your activity.

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How to make your customers love you
New customers are great. It’s the start of a new relationship, it’s exciting and challenging. So how do we ensure that we are putting enough effort into our existing customers? How do we not lose the customers we have while also growing your business?The number one reason why customers leave is the feeling of indifference toward a product or service. When we focus on just getting it done and not engaging enough with our customers they are ripe to leave.  All it may take is a minor issue to be the tipping point and the customer is lost.

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Lead Nurturing using Digital Marketing
Are you nurturing leads and clients in your digital marketing campaigns? You should be.Lead nurturing is becoming a standard practice among the best companies. Lead nurturing is the process of moving your leads through the sales pipeline with targeted messages intended to gain trust, understand your prospects better, and generate higher close rates.

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52 TipsKeep up to date on the best way to use Digital Marketing.Sign up for a weekly tip – one a week for a full year.Read more >>
Ecommerce TipsDo you have an E-commerce site or looking to build one?Sign up to for our weekly E-commerce tips and learn some quick wins in driving conversions.Read more >>
Is your site not generating leads?If you are not getting what you want from your website, then perhaps it is time to get it reviewed.Click here >>
Our Social Sphere
Tweets of the Month 
Here are some of our favourite tweets this month…“This is how many people use Facebook in each county”
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Serendipity at the heart of some of the world’s greatest scientific breakthroughs.”
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“Why Your Company Needs a Social Media Strategy”
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Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.