Emarkable.ie - Digital Marketing Strategies

Create quality web content

Did you know that if you write your content so that it naturally “reads very well,” you will gain a bonus online for having created quality web content.

By this I mean content that reads well to a human being.

Use moderation in everything you do. One of the things you need to understand is that “theme based” search engines like Google, are actually using a measure of artificial intelligence (AI) to measure how well your article “reads” based on the context of your page and all of the overall data that a search engine has gathered concerning a specific topic.

Artificial intelligence better known as LSI or Latent Semantic Indexing is all about how well the the supporting content and text (other than the keyword phrase) matches the theme of your page. The better your

content reads to a human being, the better you will tend to do. This is a natural bonus for people who invest their time in creating well-written, useful content that engages the visitor and satisfies the reason why they searched in the first place.

For more advice on creating high quality web content for your website, contact the team by phone on (01) 808 1301, or email us at info@emarkable.ie We are happy to help.

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Richard Coen

Richard Coen

With over 17 years experience in Digital Marketing, 25 years in sales and 22 years business development, Richard assists companies develop key growth strategies on a local or international basis. He can assist marketers achieve balance in their approach to key areas affected by the growth in digital marketing.