Step 1: Developing an effective Digital Marketing Strategy
Each journey begins with a first step. Thus, we will work with you to identify the most important marketing elements such as:
- Identifying your goals.
- Recognising challenges.
- Understanding your target demographic.
- Defining & measuring success in relation to your ultimate ROI.
Our techniques provide you with the clarity and focus necessary to appreciate these critical variables.
Step 2: The Creation and Maintenance of an Effective Website Platform
An effective website is the hub of all your online marketing and lead generation!
Every website should be simple to navigate, exhibit a professional appearance, be appealing to search engines, smartphone-friendly and easy to update.
As your site is the very foundation of your online marketing , this step is critical.
Step 3: Boosting Inbound Traffic
It is obvious that robust inbound traffic will equate to higher qualified prospects and better conversion rates. Your traffic plan will be customised to match your business and we will employ numerous strategies to achieve this including:
These tasks are proven ways to bring new and qualified visitors to your site:
Statistics do not lie. A blog can increase your inbound traffic by up to fifty-five per cent while social media integration can provide more than a sixty per cent increase in marketing exposure.
Step 4: Lead Conversion
Attractive and relevant offers will help to transform an interested party into a viable lead.
Our techniques include online contact forms within landing pages, auto-responding emails and “calls to action” (CTAs) throughout the site to encourage engagement with visitors.
Step 5: Converting Leads into Sales
Our bespoke analytical techniques will enable you to appreciate which pages are viewed the most and which leads are the most relevant.
Thus, you will be able to prioritise who is contacted, target them with relevant messages and develop nurturing campaigns to maintain a keen interest throughout the buying cycle. Let us help take the guesswork out of what’s working or not online.
Step 6: Measuring and Reviewing
Some of the metrics that we proactively review include (but are not limited to):
- SEO success.
- PPC costs and rates.
- Blogging effectiveness.
- Social media audience size and growth.
- Email subscribers.