This programme has been discontinued and replaced with the Business Process Improvement Grant. The main difference is that the grant is now 50% instead of 70% but up to 35,000 euro rather than 20,000 euro. Contact us for more details.

Enterprise Ireland’s eBusiness Management Initiative is available to Enterprise Ireland Clients.

The Enterprise Ireland eBusiness Management Initiative is designed to improve the eBusiness/ICT management capability of SME clients through action based learning.  Consultants/trainers will work one-on-one with successful applicants to plan and implement significant eBusiness projects in their companies.

Emarkable is an approved Consultant.

The programme and the process is explained on  Enterprise Ireland’s eBusiness Management Initiative page

Emarkable are currently working with a number of companies providing a structured strategic training, planning and implementation process.

This process involves the steps of our Digital Planning Framework Model.

1. Situation Anlaysis – How well are we using Digital Media now?
2. Objective Setting – What goals have we?
3. Strategy – How can we achieve our goals?
4. Tactics – Which Digital Marketing Activities do we optimise?

• Reach
• Act
• Convert
• Engage
• Educate
• Measure

This is our own framework for helping people improve the digital marketing performance. We wanted to help simplify management and at the same time recognise that it’s ultimately about using best practice web analytics techniques to drive commercial value from digital marketing.

Focus on the critical KPI’s and improve performance by narrowing focus right down to those essential areas, at the same time make sure that you’re not getting distracted with detail.

There are a lot of boxes that need to be ticked in relation to Digital marketing but we all have limited resources and budgets. The reason we have formulated this framework is to allow organisations of all sizes to consider the items that are important but to only focus on these essential areas.

If you are interested in exploring the programme with Enterprise Ireland or talking about your Digital Marketing Strategy please call us.

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